The Honest Kitchen, a pioneer in human grade pet food, today unveiled Wholemade™, the refreshed identity for its best-selling line of dehydrated dog food. With a new name and updated packaging, Wholemade™ highlights the brand’s core promise: easy homemade meals made from real, whole foods that are minimally processed, shelf-stable, and convenient for pet parents.

The Honest Kitchen, the first human grade pet food brand, continues to redefine the dry food aisle with the launch of its new Essential Clusters – nutritious, minimally processed recipes that are simply too good to be called kibble.

The Honest Kitchen, the first human grade pet food brand, is bringing fall’s most beloved tradition to dogs with the launch of a limited-edition Pumpkin Spice Latte. Made with just five human grade ingredients: goat’s milk, pumpkin, honey, cinnamon and ginger, the festive blend offers a delicious and healthy way for pups to savor the spirit of the season and curl up with a latte of their own.

The Honest Kitchen, a pioneer in human grade pet food, is embracing the real, unfiltered side of pet parenthood with the launch of its latest campaign: “Feed Them the Best.” Rooted in the belief that our pets deserve the same quality of care and nutrition as we do, the campaign celebrates the muddy paws, torn-up pillows, and all the delightful chaos a pet can bring. It is a warm reinforcement that even when they’re not on their best behavior, our four-legged family members are still worthy of the very best, starting with healthy, high quality, human grade pet food.