She Lobbied The FDA To Redefine Pet Food. Here’s What Happened Next.

When our founder Lucy Postins started The Honest Kitchen in 2002, she didn't just launch a pet food company — she lobbied the FDA to create an entirely new standard for human grade pet food. Two decades later, The Honest Kitchen is the leading human-grade pet food in North America, with a 50/50 revenue split between e-commerce and brickand-mortar retail. Our CEO Will Lisman, who stepped in three years ago after a career spanning Hershey, startup leadership, and brand building, is now scaling the mission while positioning the company against headwinds in affordability, pet adoption, and a category he believes is a decade behind human food in its health-and-wellness evolution.

Dave Knox recently sat down with Will to talk through this journey.

You can read the full interview here: Forbes