HOLIDAY HOURS
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Closed Thursday & Friday

Please note our office will be closed for Thanksgiving Nov 23-24.
Order changes cannot be made during this time. 

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dehydrated pet food 101

Preserving food by dehydration is one of the oldest and most efficient methods of food processing. We've taken this time-tested method and used it to create a healthier type of pet food with more nutritional bang for your hard earned buck.

Our dehydration process gently removes the moisture from our whole food ingredients, but still maintains all of the nice vitamins and minerals that we get by using real fruits, veggies and lean meats.

Check out our green beans to the left - before and after dehydration. They are still green, maintaining all the valuable phytonutrients important for pet health!

minimally processed whole foods for pets

dehydrated compared to other pet foods

dehydrated

dehydrated whole foods
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Kibble

Now, while you’ve still got your glasses on, have a look inside your bag of kibble. Those scoop-and-go pellets are rather dry, hard, cold and just plain brown. They’re quite hard to get excited about, and we think they’re a bit like a TV dinner; convenient to serve, but a bit of a letdown in the ‘Taste’ and ‘Nutritious Goodness’ departments.

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We put our product where our mouth is.

We taste-test every single ingredient that goes into our pet foods, to make sure it’s to snuff. We’ve also got a man called Jerry, who’s based at our co-packer full time, keeping an eagle eye on food safety and quality. He also does the odd taste test of his own, as our products are being blended.

Honesty starts at the source

Roll over the map to see where each of our ingredients comes from. You’ve probably heard of most of them. That’s because we’re so passionate about real, whole foods, we never even think about using hard-to-pronounce by-products, preservatives and artificial additives.  The percentages below reflect the amount of ingredients used in lbs.

64% of our ingredients come from North America

Free-Range Chicken
Cage-Free Turkey
Beef
Salmon
Pollock
Eggs
Organic Flaxseed
Organic Oats
Organic Rye
Vitamin & Minerals
Honey
Organic Alfalfa
Cranberries
Garlic
Potatoes
Pumpkin
Apple
Organic Buckwheat
Organic Millet
Organic Barley
Cod
Green Peas
Navy Beans
Chickpeas
Parsley

13% of our ingredients come from South America

Sweet Potatoes
Organic Quinoa
Apples
Organic Chia Seeds
Pumpkin

20% of our ingredients come from Europe

Line-caught Haddock
Organic Kelp
Cabbage
Carrots
Celery
Chard
Green Beans
Spinach
Parsnip Root
Vitamins & Minerals

.6% of our ingredients come from Asia

Bananas
Organic Coconuts
Papayas

0% of our ingredients come from China

Absolutely nothing!

.05% of our ingredients come from Africa

Basil
Marjoram

Roll over the map to see where each of our ingredients comes from. Good human.
Click on the map to find out which ingredients we get in each continent.

We source our ingredients from around the world and we’ve worked with many of the same suppliers since we first began in 2002. It’s important to us to have long-standing relationships with producers we know and trust, so we can throw a brick through their window if something’s not quite right, and buy them a pint when everything’s as beautiful as they’ve promised. We never use any ingredients at all from China. Also, we’ve never actually had to throw a brick through any of our suppliers’ windows.